At Decooda our focus is simple – in an open-source world where researchers use the same data, tools, algorithms and methods, it's no wonder research results get lost in the sea of sameness. Decooda has proven it is different. Our insights are based on better insight ingredients. The result is that we know what matters most - the "what and why" behind customer behaviors. Over the last several years, we have successfully leveraged these techniques to analyze customer feedback, predict product success, perform product and experience key driver analysis and perform copy and ad testing - to name just a few.