I have a proven track-record of rigorously and efficiently analyzing digital media KPIs and assessing potential for growth and profitability, while never losing sight of each ad’s unique user journey - - a product, perhaps, of my unique background in both Film and Statistics. And I have strong focus on helping to create advertisements that are user-centric, feel native to their social platforms, and retain and reinforce core brand values - while delivering strong performance at scale. I’m a solution-driven data analyst with significant experience in digital media, data analytics and eCommerce. Parsing through the massive amount of data that is generated in today’s digital media ecosystem, I am able to hone in on the particular variables important for improving creative and delivering performance at scale. And then able to translate this information into an actionable set of practices. While I’ve only worked in advertising for 1+ years, I currently manage a portfolio with over 10 ad accounts where over 100 new ads are launched each week and over $50k is spent per month. I have significant experience building, developing, and managing products for high-performing sales teams. And a demonstrated ability to influence and drive alignment across stakeholders on KPIs and success metrics, while remain open to feedback and communication.