OUR MISSION To help Canada’s food system earn trust. OUR MANDATE Helping the Canadian food system earn trust through research, dialogue and training. WHO WE ARE Consumers have questions about food — where it comes from, who’s producing it and how. Their healthy curiosity and skepticism is why we exist. It’s not about supporting a certain outcome. We don’t lobby or advocate on behalf of any brand or company or food production method. We simply want to make sure that consumers — in an environment where they are bombarded with contradictions — have the balanced information they need about food to make informed choices that are right for them and their families. We’re a not-for-profit charitable organization whose members and partners represent the diversity of today’s food system — from farmers, ranchers, foodies and food companies to universities, non-governmental organizations, restaurants, retailers and food processors. The Canadian Centre for Food Integrity is an independent affiliate of The Centre for Food Integrity based in the United States. WHAT WE DO We are a service provider to the Canadian food system through research, resources, training and dialogue. In three distinct ways, we empower those in the food system to meaningfully engage with their most important audiences on issues that matter. We empower and support in ways that earn public trust. We provide strategic direction and training to improve alignment between food system practices and consumer expectations. We support a balanced public discussion about food and agriculture, serving also as a resource for media and online influencers. Because we’re not about supporting a certain outcome, we’re able to bring together a diversity of food system leaders and consumers to engage on issues of trust, transparency and sustainability.