KORU is a project by Botany Labs, started in 2019 to fight Indoor Air Pollution in a sustainable way. OUR WHY: Air quality is an enormous problem and is only getting worse, with the World Health Organization defining INDOOR AIR POLLUTION as the single greatest threat to global health (2019). Multiple studies show that indoor air is up to 5 times more polluted and dangerous than outdoors. That's why we developed KORU: a truly sustainable Natural Air Purifier. By blending natural processes happening in plants, advanced sensors, and nanochemistry, KORU's technology allows us to fight indoor air pollution effectively and do so in a sustainable and natural way. On top of this, KORU is also one of the most sophisticated automatic plant-care systems, entirely managed by Artificial Intelligence and optimized for over 150 different plant species. OUR MISSION: Our mission is to help people live healthier, happier lives by reinventing how we interact with nature and technology. We believe in a world where people and nature can live in harmony. We believe in technology that makes life simpler. We believe that clean, pure air and a healthy environment are fundamental human rights. If you share our beliefs and believe in our journey don’t hesitate to contact us!