Inspired by nature, we set out to find time-tested ingredients known to address concerns – separating fact from myth to create formulas that do what they’re meant to do. Only the most effective ingredients find their way into our products. We’ve been investing in research, building our laboratory from the ground up, to create (and test time and time again) our skin and hair solutions. By boosting natural ingredients and traditional methods with modern science, we make sure our formulas are backed by scientific evidence. From the first raw ingredient to the very last molecule, our formulas are all good. Safe beauty that is proven to work and simple to use.