Easy Touch is a Singapore based company that focuses on providing innovative mobile solutions to facilitate the interaction between retailers and final customers. The company was established by 3 co-founders with strong previous experience in management consulting in the Telecom, Media and Web space. Leveraging on this experience and on knowledge acquired from working in emerging markets, the co-founders decided to rapidly expand Easy Touch's operations into Indonesia, a fast growing and attractive market. Currently the company operates from 2 locations: a headquarter in Singapore and a regional office in Jakarta. Easy Touch’s core business includes mobile loyalty programs, customer analytics and social media marketing. Nevertheless, due to its strong technical capability and an ambitious growth strategy, Easy Touch co-founders are constantly exploring innovative solutions in the retail space to further integrate and expand their product portfolio. Rapid expansion, innovation and focus on fast growing emerging markets are the key pillars that define Easy Touch's strategy today and in the forthcoming years.