Out of the depths of Orange County California, Serious Pimp has manifested the worlds top talent in MMA fighting, skating, surfing, moto-x freestyling, BMX, snowboarding, hip-hop, rock and hardcore lifestyle. With that we bring you Serious Pimp Sunglasses & Clothing. Created by serial entrepreneur and business mogul, Damian Kutzner, Serious Pimp Sunglasses and Clothing is worn by entertainers and MMA fighters such as Snoop Dogg, Ice-T, Kimo Leopoldo and Jake Shields.