JogoTech is an software engineering company that innovates in the retail industry being a pioneer in the "e-xtended retail" concept where the combination of the e-commerce plus the phygital store (physical + digital) offers customers a 100% digital in-store experience. Consumer behavior has changed forever. Customers demand phygital stores. JogoRoom is the Phygital Store OS that 1. Allows to improve customer experience 2. Transforms the sales assistant into a personal shopper 3. Turns the store into a showroom with efficient warehouse 4. Manages the store with real time data Unlike the actual “omnichannel” approach JogoRoom 1. Integrates stocks from e-commerce and stores 2. Identifies the customer in the store.