Currently under creation by the Riverside Art Museum, City of Riverside, and Cheech Marin, The Cheech Center of Chicano Art, Culture, and Industry ("The Cheech") will become the permanent home for Marin's more than 700 works of Chicano art; collectively, the most renowned Chicano art collection in the U.S. Best known as one half of the hilariously irreverent, satirical, counter-culture, no-holds-barred duo Cheech & Chong, Cheech Marin is a paradox in the world of entertainment. To this day, Cheech & Chong films remain the number one weekend video rentals, and Cheech is widely acknowledged as a cultural icon. He is an actor, director, writer, musician, art collector, and humanitarian, a man who has enough talent, humor, and intelligence to do just about anything. Today, he is also recognized as a preeminent Chicano art advocate. In the mid-1980s, Cheech began developing what is now arguably the finest private collection of Chicano art. Furthering his goal to introduce Chicano art to a wider audience, he entered into the partnership with the City of Riverside and Riverside Art Museum. Opening in 2020, The Cheech will explore Chicano culture from the barrio to the bay, cholos to Cesar Chavez, and pre-Columbian to modern murals. As Cheech says, it will be the “international center of Chicano art, not for only paintings, but sculpture, photography, and video arts.” The Riverside Art Museum will oversee the administration and programming of The Cheech. Opportunities include naming rights at The Cheech, recognition on the Founders Wall, sponsorships, membership in the Founding Corporate Council, VIP opportunities, and employee enrichment. Please be part of making The Cheech happen! Contact the Riverside Art Museum at (951) 684-7111 x302. To learn more, visit www.riversideartmuseum.org.