Designed to offer a different approach to technology, Pickr was built initially as a phone comparison system, allowing consumers to find how their phone ranked for Australian reviews and compare it with the phones they wanted to upgrade to. In the past couple of years, Pickr has expanded, and now includes interactive features, as well as the Australian technology industry's fast roundup, with the award-winning five minute podcast, “The Wrap”. That's just one of the ways Pickr is hoping to change the status quo, providing more information to everyone, and helping audiences change the way they choose.