As a small business, fresh marketing is critical to your growth. But where do new ideas come from to break through the noise and boost your sales? They start with a deep understanding of your customer needs and a clear plan so you can make better, faster decisions. We’ve designed the Thriveable Pathway© to upgrade your business with Breakthrough Marketing. Based on our years of experience working with brands across New Zealand, Australia, Pacific, UK & Europe. And brought together in our new book Marketing = Customers + Heart due for release April 2022. A common reason why a marketing campaign fails is the lack of a big-picture plan. The roadmap of WHERE your business is going, WHY it matters to your customers, and HOW you’ll achieve your goals. That’s where our Thriveable Pathway© to Breakthrough Marketing comes in, to ensure your advertising hits the target. Our overarching philosophy is that Marketing is the heart of Business – Customers are the heart of Marketing - Trust is the heart of Customers. It’s why understanding your customers is at the core of everything we do. Every business is unique, so a cookie-cutter doesn’t work. Instead, the Thriveable Pathway© to Breakthrough Marketing has the flexibility to adapt to where you are on the journey. Which means we fit with your budget and timetable. • Step 1 is a deep analysis of your market, that includes identifying early opportunities. • Step 2 is customer research tailored specifically for your needs, using our exclusive Engagement Method©. We gather meaningful insights into your customers’ world and motivations, to enhance your marketing. • Step 3 builds your personalised Growth Strategy, which gives you a clear picture of your direction and takes away the stress of making decisions. With each step on the Thriveable Pathway© you can weather any storm that comes your way.