Optimal Zone Performance helps business owners, entrepreneurs, and C-suite of small and medium size businesses to achieve business growth and profitability by focussing on leadership and strategic decision making and intervention. Its primary mode of intervention is by means of The Alpha Group, a trademark division of Noble Manhattan Coaching. In addition, it provides leadership coaching, GOLD (trademarked) coaching, and Fast Growth workshops. Optimal Zone Performance also use applied neuroscience and promote the new disciplines of Neuroleadership and Neuromarketing into organizational behaviour and marketing strategies.