When The Cup opened as St. Louis, Missouri’s first gourmet cupcake bakery in 2007, St. Louisans let out a collective, sugary squeal of delight. Local dessert lovers already knew about The Cup’s sister store, The Cakery, which has been creating custom designed confections since 2005. From the initial launch of The Cup in the Central West End, this beloved cupcakery has been providing award-winning cupcakes (along with cookies and exceptional Kaldi’s Coffee) to the area’s most discriminating dessert fans. Now with two stores (St. Louis, MO and Edwardsville, IL), their classic cupcake flavor combinations and famous made-from-scratch buttercream are captivating more cupcake enthusiasts than ever. Consider this your invitation to Rediscover Your Sweet Tooth.