Birla White is a unit of UltraTech Cement Ltd., flagship of the US $43 bn Aditya Birla Group. In the year 1988, Birla White commenced its production of white cement in India. And since that time, Birla White cemented its place as a market leader. The brand can boast of an impressive portfolio of ground-breaking, white cement-based surface finishing products that not only enable exquisite interior design but also protect surfaces from weathering. The brand has constantly reinvented itself, creating products that fulfill the needs of changing consumer attitudes and needs and effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – a recognition that its products meet the safety, health and environmental standards set by the European Union.