Poetic and universal, Purearth's range of award-winning artisanal skincare and wellness is rooted in Ayurvedic wisdom. Born in the Himalayas, we have been at the forefront of the green, ethical beauty movement since 2012 as a fair-trade brand with a vegan, cruelty-free, Leaping Bunny-approved offering. Our non-profit arm – the Pure Purpose Foundation (IG: @purepurposefoundation) has been championing social initiatives like our Eco Pot Project - building toilets in Adivasi tribal schools and villages in Ranikhet and Khed, India.