Want more sales? Whilst many companies invest into expensive marketing campaigns to drive more traffic into their stores and to their businesses, without having the staff correctly and deliberately trained in the area of customer service, it is a total waste of that marketing spend. This is where training and retraining in the area of customer service is more important than ever before. Correct staff training has proven to lead to greater sales per customer. It will also help you to regain those customers you may have lost to other “online” outlets due to them having a poor experience with your staff. Businesses and staff have become complacent with the treatment they give out every day. I keep on saying this, but your customers, current and future, are begging for experiences. They want to be and feel appreciated. Unfortunately, it is true that the days of customers / clients putting up with second rate service has gone, as has customer loyalty without effort from the businesses they were loyal to. Nowadays, everytime a bad review is posted, a business dies. Fortunately, more and more businesses are seeing that customer service and staff training is a business essential. Justin Herald the Managing Director is also in demand as a keynote speaker on the topics of Customer Service and enhancing Customer Culture.