News creation isn’t about contacts, it’s about powerful and original ideas. We know that securing media coverage is all about original ideas, not who you lunched with on Thursday. Right now, the least journalists in Canadian history are responsible for creating the most content. Those stories are being pushed out across multiple outlets. Our unique story angles are designed to captivate the attention of working media. In today’s changing media landscape, this means more 'ink' for your biz and more bang for your PR buck.