Experiential Communications Inc help individuals and groups gain clarity about what to communicate. Once determined, we then focus on strategically disseminating these messages. We approach this through “Strategic Storytelling” and “Engaging Education”. Here is what this entails: Strategic Storytelling – Vanity metrics are meaningless. Strategic storytelling is about crafting compelling content that will resonate with specific niche audiences. Time and resources are valuable. We help ensure that content is maximized across the public relations mix and leveraged on key marketing / communications collateral. Engaging Education – It is not enough for a communicator or consultancy to secure media opportunities or write interesting content. In our digital communications environment, anybody can become a thought leader in their space. We provide various training opportunities to give you and/or your colleagues the skills and confidence to be “ambassadors”. This means training individuals who can create compelling content, nurture relationships and effectively represent the brand on their own. We accomplish this by incorporating experiential learning through our coaching, workshops and events. We primarily work with the higher education, research and entrepreneurial communities. Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; Seattle University; University of Tor Vergata in Rome; and VIF International Education. Global Innovators Academy, an an initiative with Experiential Communications, helps students be innovative and marketable in a digitally disruptive world.