Founded in 2017, OURA is a mission-driven social enterprise that is passionate about creating innovative solutions that empower people to live healthier lives. OURA combines technology and design to provide consumers with anti-microbial apparel and home goods that are based in science. As a trailblazer in creating cleaner lifestyle products, OURA is committed to providing consumers with laboratory tested products that are safe and effective. Giving back has always been an integral part of our mission so every purchase helps to grant the wish of a childhood cancer patient. OURA is privately held and headquartered in Los Angeles, California.