At Hoffeld Group, we’ve developed a revolutionary, science-backed sales approach that is proven to dramatically increase sales results. And when we say science, we mean it. We study scientific disciplines such as social psychology, neuroscience and behavioral economics, which explain how influence occurs and how the brain creates a buying decision. We are the experts at applying science to selling. In fact, the CEO and chief sales trainer at Hoffeld Group, David Hoffeld literally wrote the book on science-based selling. His book The Science of Selling is considered to be the authority on how to improve sales effectiveness by basing sales behaviors on how the brain makes decisions.