HairFlair: Our story is rooted in providing real solutions for real women, championing their natural style without causing damage to their tresses. Originally created for professional use, the range quickly became a firm favourite with women who want to curl without compromise. Today, the brand is bigger than ever, growing with its community and evolving its' product ranges to meet the needs of women from all over the world; all with different hair types and personal styles. HairFlair celebrate curls and waves of all shapes, types, sizes, ages or demographics. We’re an international mix of women who believe that being able to celebrate your natural style is important; this is why we’re on a mission to develop products that not only make you look and feel great but highlight your natural beauty, bringing different cultures and representations of what beauty means, to life; in a unique and individual way; in order to help you be kinder to your hair with zero compromises to your style. We offer a wide range of products; from our top selling heat-free curling systems to soft hoods, cocktail serums and accessories. Our products have been designed with world-class technology allowing the straightest of hair to the frizziest curls benefit from our products; allowing you to achieve amazing results with ZERO damage to your hair. We are proud to acknowledge that over 2 million people are already using our products. From the consumer front; our top-selling (self-invented) product Curlformers® are at the forefront as a market leader in the US. An in the professional sector we some of the greatest experts already using our products to create the modern-day perm. And if that isn't enough, we have our newly launched Waveformers® aimed at creating long-lasting, softer waves. Today, both Curlformers® and Waveformers® are known to be the only patented, heat-free, salon-quality hair curler in the world that comes with a lifetime guarantee.