The Fresh Food Company (FFC) aims to become the leading integrated supplier of locally-grown fresh produce on the fast-growing Ukrainian market. FFC is managed by a team with extensive experience in growing, storing and marketing fresh produce in Ukraine, and aims to apply lessons learned in other countries to the challenge of giving Ukrainian consumers access to a stable supply of high quality locally-grown fresh produce. FFC is based in the vegetable-growing region of southern Ukraine, but supplies produce to a national client base consisting of supermarket chains, smaller food retailers and wholesale buyers. FFC’s storage facility outside Odessa is one of the largest in southern Ukraine, and the company plans to add additional locations as the business develops. The company is working closely with local farmers to build an integrated supply chain with a uniform set of product standards.