Our Purpose: Guiding people to achieve greater self-empowerment so they make Behaviorally SMART decisions, accelerating performance in order to live a quality life with meaning. Since 2001, DNA Behavior International has enabled human performance acceleration using its proprietary Financial DNA®, Business DNA® and Communication DNA® behavior tech platforms. We take an “Understanding People Before Numbers” approach to managing business and life, and power real-time management solutions through validated behavioral insights to connect, customize and accelerate human performance. We guide people and businesses to make smart decisions, leveraging their strengths and managing their struggles. By deploying tech and data solutions directly inside businesses, we make validated behavioral data practical in order to “Know, Engage and Grow” every employee, advisor and client. This fosters client-centered, high-performance organizations. Our theorem: Intensified behaviors caused by unmanaged human differences, pressure and emotions derail performance. A 2002 Harvard study shows 87% of business issues are communication-related, caused by behavioral differences. Thus, every interaction is an opportunity to adapt behavior. This necessitates understanding your natural “DNA” behavioral style and that of others. DNA Behavior tech platforms provide real insights for real results in real time: The first comprehensive behavioral tech and data platform with *validated* personality insights, addressing financial planning, organizational development, leadership, marketing relationships and a variety of life situations. Our technology is available to clients online; we do training and consulting, virtually and in-person. Some clients incorporate our apps into their own systems; we are the “behavioral chip” in their solutions. DNA Behavior solutions benefit 1 million+ people annually in 125 countries and 11 languages, including 2.5k+ businesses leaders and 20k+ financial advisors.