World-Class Events. Record-Breaking Crowds. Breakthrough Results. Lone Star Sports & Entertainment (LSSE) is a third-party event marketing company based in Houston, TX, closely affiliated with the Houston Texans. LSSE utilizes a proven marketing process and unparalleled resources and relationships to achieve break-through commercial results for the events and properties we represent. LSSE Events: Texas Bowl (www.academytexasbowl.com) AdvoCare Texas Kickoff (www.advocaretexaskickoff.com) Battle of the Piney Woods (www.botpw.com) Soccer (www.lsse.net/event-type/soccer)