Truus makes advertising for real people. Big brands need to be able to speak to everyone. We like to work with big brands. And so at Truus we work with 35 people to make noise in the mainstream. Does that mean we are an old-fashioned traditional agency? Not at all; the mainstream is not old fashioned. They also watch less and less TV, waste away their hours on TikTok and understand marketing better than ever. In order to reach them, we make high-quality work that is effective. Captures attention in the moment it needs to. Whether that’s a social post, an activation or a TV commercial. Work that is understandable, clean and gets the job done. And if we don’t win a fancy award, that’s fine.