The ingfit brand was created in 2013 by co-founder and CEO Lee Sandwith. It started out as a small project to write a small nutrition guide in response to requests from lots of people for him to share his weight loss secrets. From there the website grew in general nutritional content, before transitioning into the keto and paleo world in about 2016. In early 2018, born out of frustration for the lack of keto products available in the UAE, in conjunction with his co-founders, Lee decided to take action and launched ingfit.ae. Initially stocking only a handful of products, ingfit.ae now boasts an impressive portfolio of keto essentials from supplements, keto bread, mouth-watering keto snacks, sweeteners and much more. Now with the title of the UAE’s first one stop keto shop firmly under its belt, the growing ingfit team holds much grander ambitions. Recognising the healing potential of the ketogenic diet, the team is developing grand plans towards transforming the health and wellness of its beloved UAE. Not only is the keto diet an unbelievably successful tool to combat weight loss and obesity, it is now emerging as a scientifically proven intervention for Type 2 Diabetes. Ultimately this means that the nation’s two greatest health concerns can be tackled without the need for pharmaceuticals: simple dietary and lifestyle changes is all that’s required.