Blinding Glimpse of the Obvious is a very un-agency. We like it that way. And so do our clients. We think and work unlike other advertising and marketing agencies, because we make money unlike them. With no billable hours to sell and burn. No murky media commissions or kick-backs. Not even mark-ups to add on. This transforms everything. It frees BGO to partner brands in entrepreneurial new ways. To work inside/out with them on new marketing possibilities. To share risk as well as reward. To do what we believe in and what works. Not to push on clients what we do. And it frees us to help filter and manage for CMOs the noise, cost, and confusion of a lively but messy external agency marketplace. It even frees us to tell clients what not to do. Our very un-agency model lets us bring to projects a rich diversity of unexpected, often outlandish talent and resources from inside the BGO Circle and Collective. And to orchestrate and collaborate freely with whatever other firepower it takes to get bold new projects done — including with the best conventional agencies and far beyond. It lets us stay outstandingly small in the BGO Core and to thrive there on change and business as unusual. But, above all, the very un-agency way we think, work, and make money gives BGO an unfair advantage when it comes to seeing and doing for brands the simple but brilliant no-brainer ideas that easily get lost in business as usual and legacy thinking. We find the truly valuable new ideas are nearly always the obvious ones. Blindingly obvious. (Once pointed out.)