Who we are Yeti Data is solving the hardest problem facing marketers today: how to use all of their customer data to motivate behavior. To understand your customers, you have to build a holistic data picture of who they are, what they want, and why they want it. Yeti Data brings together all of a companies' disparate customer data from CRM, advertising, 3rd parties and social media to create a complete data picture of the customer that is as unique as a snowflake. What we do Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use-rights and privacy rules. Yeti Data private data exchanges provide an arena for companies to check-in, and frequently exchange data with partners and customers. Yeti Data private data exchanges are built with marketing-specific modeling and analytics to create a complete customer data picture that allows a marketer to understand how to motivate behaviors, identify personas, design loyalty programs, and manage multi-channel customer experiences.