The primary role of the Rockford Area Economic Development Council is to collaboratively improve the economic strength of the Rockford Region by helping employers retain and create quality jobs. The RAEDC works closely with many partners to serve as a one-stop resource for clients, to improve the competitiveness of the region, and to engage the community in the daily work of economic development. The Rockford Region will be a world-class community that outperforms peer MSAs in job growth, capital investment, health care, attraction of talent, educational achievement, and personal income growth, while preserving the quality of life and natural amenities that are key assets of our region.