We envision a world where trust flows naturally between organisations and customers. A world where organisations work towards building trust first, and business happens as a result – and not vice-versa. "The very survival of human race depends on the ability to surround ourselves with people who believe what we believe, when this happens something remarkable happens, trust emerges." ~ Simon Sinek (author of Start With Why, Leaders Eat Last, and The Infinite Game) "Trust is not just a feeling. It is more than just a feeling. It is a belief. You can't make anybody trust you. All you can do is behave in a way that allows them to make a decision to trust you." ~ Rich Diviney (ex-Navy SEAL)