Created in 2019, by founder Frazer MacRobert, Clan United was established to bring together various creatives and specialists under a new model of design thinking for sporting communities. Originally created to tackle voluntary projects, the approach to work has been developed and refined from over ten years of Marketing and Communications experience. The Footballing world has seen some wonderful goals achieved by many clubs and organisations, but also a strange separation between business strategy and Football… partly due to archaic structures seeming immovable in various areas. Football is nothing without the fans, and clubs should evolve to meet the expectations and needs of their audience. It is through this opportunity that Clan United wishes to aid Footballing identities to capture the zeitgeist of the beautiful game.