Insight Driven Analytics (iDA) is a consultancy specialising in Digital Transformation Architecture, implementation and adoption including the all important change management activities Mining for the new "oil of business = data" and partnering with organisations to create value from it is one of our core competency that grows and develops Our innovative business intelligence services focus on helping clients collect and analyse external and internal data to generate value for their organisation. IDE brings together a deep understanding of the business and technology dimensions of an organisation to harness information to improve decision-making, management, compliance and service.