Led by Melanie Dowhaniuk, a Fractional CMO with over two decades of marketing experience, Imaginis Business Development helps established businesses formalize and systematize their marketing so they can increase revenue and achieve the next level of success. At the core of everything we do is the belief that marketing creates the environment for sales and represents a cost-effective strategy for generating leads. With this as our foundation, we are proud to excel at attracting potential buyers through the principle of Financially Responsible Marketing™. We begin by understanding the competitive landscape of your industry – and your place in it. From there, we will identify your gaps and opportunities and develop a tactical marketing plan to reach your goals. As we move into action, our team of specialists will work with your in-house resources to deliver exceptional results. We measure everything as we go – and pivot as necessary – to ensure we maximize the return on your investment. In all that we do, we are committed to balancing disciplined strategy with innovative and practical ideas that cover all aspects of inbound marketing - always with a keen eye on your bottom line. Considering a Fractional CMO? Please feel free to reach out to begin the conversation about how we can work together to unlock your company’s full potential.