We’re a locally-owned-and-operated jewelry store serving WNY for over since 2003! Here at Amy’s we take pride in using Natural Gemstones and Diamonds to design unique custom jewelry. To learn more about our owner’s story and to stay up-to-date with current designs, like us on Facebook! MY STORY With a passion for unique jewelry and rare gemstones, Amy’s Fine Jewelry in Williamsville, New York, was created more than 19 years ago. MY PASSION FOR RARE GEMSTONES As a lover of unique jewelry and rare gemstones, I often noticed that when I shopped for jewelry I always came across gemstones that were created rather than natural gemstones. So I began buying rare and unusual gemstones and built up a wonderful collection of high-quality natural gemstones, diamonds, and colored diamonds.