What is pivotal thinking? Founded in 1991, Camden is an international full-service advertising network employing over 60 people at offices in Montreal, Toronto, Lyon (France), and Hong Kong. We bring value to our clients by applying a philosophy we call pivotal thinking: the self-imposed duty to set the deliverables list aside and dig deeper before saying yes. Pivotal thinking is taking things apart and putting them back together. Filtering each project through lens after lens – holding each process up to the light. It’s a steady, steadfast commitment to awareness, understanding and expertise.