BIDHAAR is a London, UK and Lagos, Nigeria based brand Incubator and aspiring concept store which serves as a Creative, Communications and Business Development Agency for Africa's Creative & Cultural Industry (CCI). We are targeted at premium brands of African origin across Fashion, Music, Art, Design, Technology, and lifestyle who have unique products and experiences they want to share with the world. Our primary mission is to create access to the local and international market for Africa's Creative Economy either on the Continent or within its diaspora community globally, whose cultural Intellectual Property (IP) are massively underappreciated and undervalued. We strongly believe that in other for the continent and its people to achieve long-term socio-economic development, "Africa needs Trade, Not Aid". Our team of changemakers consists of creatives, strategists, and innovators who help turn ideas into reality.