Perú InsideOut was born, oddly enough, in a coffeehouse in Arequipa, southern Peru! I had the idea of developing a tour company that focused on the heart and soul of Peru, but did so with European flair and expertise. And I wanted to focus on southern Peru, the area I know best. Choosing a name able to embody the spirit of the project was a daunting enterprise. I juggled names for days on end with a friend of mine, and … Voilà! Peru InsideOut was born.