Mitchell USA has been at the forefront of exploration and innovation in beauty and skincare, since it began its journey in Scotland, in 1954. Today it has spread all over the world to Europe, The Middle & Far East, USA, Canada, the Caribbean, and Asia Pacific. Over the years, the Mitchell Group and its laboratories in Switzerland, United States, and France, continue to reinvent its legacy, with constant research and development of formulations. In India, our natural beauty and skincare story is spearheaded by Sunita Ajay Ramnathkar, an industry veteran, a professional Bio-chemist, and visionary who created FEM, India’s first facial bleach brand before turning it into a massive success saga. Not a soul to bask in her glories, Sunita set out to scale greater heights of excellence. She felt it was time to move on and introduce the modern Indian woman to the world's best anti-aging skincare biotechnologies. After tremendous research, Sunita acquired a stake in Mitchell USA, in 2008, and gained access to extraordinary anti-aging skincare formulations developed in some of the most advanced research laboratories in the world. After dedicating her time and energy to test these formulations to suit melanin-rich Indian and South Asian skin, Sunita launched Mitchell USA’s Age-Less range in 2017.