Pour Moi stemmed from the long-standing Lepore company, established in Bari (Italy), which has been a major player in fast fashion for more than sixty years. Given this relevant experience, the second and third generations, who are now leading the company, managed to stand out of the market with a womenswear brand that interprets and innovates constantly trend and fashion vogues. Thanks to the quality of garments and production, that is completely Made in Italy, Pour Moi is a unique case in the sector. Design gives a personal point of view on the links between contemporary world and fashion through a wide variety of styles ranging from heavenly romance to shameless determination; while the technical expertise and the remarkable production performances is still increasing the brand's awareness and solidity.