Jake Max is a socially-driven lifestyle brand with roots at the University of Notre Dame. Inspired by our founder’s twin cousins with special needs, Jake and Max, the company has become a platform to champion the stories and talents of more people with special needs. Jake Max provides an ever-growing roster of artists with special needs, known as Maximizers, the opportunity to create a specially designed patch, derived from their interests or passions. Jake Max is a community where people of all abilities can build authentic connections, seek inspiration, and learn how to: do good, feel good, and look good.