Derek O'Brien, Asia's best-known quiz master, began his professional career as a sports journalist but soon shifted to advertising. After working for a number of very successful years as Creative Head of Ogilvy, Derek decided to focus all his energy and talent in his passion - quizzing. He began his own company - Big Ideas, which today has evolved into Derek O'Brien & Associates - a family of 62, whose mission it is to make knowledge interesting! Through various programmes and activities involving over 3,500 schools across India, Derek O'Brien & Associates reaches out to over 12 lakh students every year.