That's Brilliant provides full-service VOC/UX primary market research as quantitative surveys/data analysis and qualitative interviewing/ethnographies. That's Brilliant regularly works with global, national, and local clients in B2C and B2B across industries, with a focus on Tech, Pets, Retail, Natural Food, Fitness & Outdoors, Travel, and Membership/ Publications/ Service Organizations. That's Brilliant offers: * Participant recruitment * Discovery, exploration, and observation * Data analysis and advanced survey design and tabulation * Market sizing, category and competitor assessment * Target market identification and segmentation * Persona profiles * Satisfaction, NPS and loyalty tracking * Concept, ad and message testing * Benchmark and tracking * Participant recruiting * Online, mobile, and in-person intercept surveys * Online interviews with individuals, small groups, focus groups * Online message board forums * Phone interviews * In-home, in-store, shop-alongs, ethnographies * Usage and experience diaries, product testing * In-store observation, mystery shopping, merchandising photography * Interviews with leading experts and professionals * Interviews with athletes, including professional athletes, through The Athlete Panel