Strada Music was formed in 2016 as a result of a merger of the Adastra & Regent Music agencies. Working with a combined roster, Strada Music now represents some of the most established names in the Folk, Roots, World, Jazz & Americana genres, as well as providing a wealth of other services such as event/venue programming, festival organisation, special projects & consultancy. Chris Wade founded the Adastra agency in 1987, and was previously Britain’s foremost agency for Folk, Roots, World and Acoustic music, also recognised for starting & developing the well-established Beverley Folk Festival (cap.2500). Formed by Phil Simpson in 2012, Regent Music went on to merge with GPS Music (started by Graham Smout in 2010) resulting in an eventual roster of over 20 established artists across many different genres, with a strong career-building & artist development ethos.