Who We Are Lifeword is the media arm of the Baptist Missionary Association of America. Our mission is to proclaim the good news of life in Jesus Christ in ever-widening circles around the world via radio, television and the world-wide web. Our international headquarters and primary production center is located at 611 Locust Avenue, Conway, Arkansas. We also have regional production centers in The Philippines, Ghana, Honduras & Guatemala. Ownership Lifeword Broadcast Ministries, Inc., is an international ministry of the Baptist Missionary Association of America. It is owned and governed by the churches affiliated with the BMA, which meets annually to hear reports and conduct business related to its various departments. Managment A fifteen-member Board of Directors elected by the BMA of America oversees the work of Lifeword. Board members are Christian laymen who have demonstrated success in the business world. The 11-member home office staff is under the leadership of Steven L. Crawley, who was named executive director on May 1, 2011. Support Financial support for Lifeword comes from free-will offerings by the churches of the BMA and by individuals who are friends of the ministry. In addition, the Lifeword Foundation, begun in 1998, is designed to provide ongoing support through an annual distribution of earnings.