Inspired by the village of Baragaon and the life of the weavers, we began with the aim of assisting weavers in distress. Our mandate is to work with all weavers in India who are struggling under the onslaught of mechanisation and exploitative middlemen, providing them capacity building, design development and marketing assistance. We started off in Baragaon – a quaint little village in the Barabanki district of Uttar Pradesh, around 40 kms east of the state capital – Lucknow, close to the popular pilgrimage shrines of Deva Sarif and Basa Sharif. We have also set out working with the Pashmina weavers in Kashmir, and soon plan to reach out to the Tussar weavers in Bihar. Our ambition is to provide just and dignified wages, make handloom weaving fashionable and exclusive all the while expanding the market for handloom products. Our inspiration is the complex craft of handloom weaving and the skill of our weavers. Our challenge is to make a niche and stop the exploitation of weavers in the current scenario of mechanisation.