To be more successful in your particular market, that’s what it is all about. In order to achieve success, you need knowledge and insight and the ability to turn them into results that make a difference. The challenges can be very diverse: sometimes the ability to innovate is lacking, sometimes customer centricity is weak or the marketing organization is not geared up to manage and measure its processes. Then again, sometimes you may just be unsure about the strategic direction you want to adopt for the years to come. ICSB Marketing & Strategy is a Dutch consulting firm. Based in Rotterdam, we focus on supplying you with knowledge and insight that we can, together, turn into better commercial results. We underpin your strategy with market research, draw up marketing strategies with your management team, we help you adopt a more customer centric approach (CRM) and stimulate innovation with concepts that support idea creation and selection. ICSB has over 20 years of practical experience with research, consulting and training in the area of Marketing and Strategy. Therefore we are able to assess your commercial situation quicker than most and help you improve so that you may become more successful.