Nutrition Integrated is a specialist market, category and product insights company focused on the fast growing and dynamic areas of sports nutrition, active nutrition, healthy snacking and functional RTDs. Nutrition Integrated has developed a leading database that has categorised thousands of products from the biggest, and the emerging brands across the US and Europe. Products are categorised according to market, positioning, nutritional information, ingredients and flavour. The data is being used to better understand these specific markets, and how they are categorised. That is in addition to insights relating to product type, format, and need state along with "active" ingredients and their related dose. The database is currently being used by ingredients suppliers, manufacturers, specialist technology companies, industry advisors and brands. This includes commercial, marketing and R&D stakeholders, as the data helps to support products from their inception, through to market integration. Nutrition Integrated is complimentary to existing market data available by providing an in depth understanding of the current market, and how it is evolving. It is unique in that the data is effectively personalised to answer any specific questions that you have.