IDEA is a design firm based in Los Angeles, New York, Paris and London focused on concept design, style, and implementation for mega-projects and other large-scale developments in the real and digital worlds. IDEA brings together the most imaginative entertainment industry creatives for each project’s needs with world-leading production designers, art directors, concept artists, visual effects specialists, modelers, illustrators, and other creatives who work on the biggest blockbusters (Marvel, DC Comics, Star Wars, Avatar) along with the most successful video games and Metaverse brands (Grand Theft Auto, Fortnite, Decentraland, Call of Duty, Assassin’s Creed, Halo) to create never before seen real and virtual worlds. To date, IDEA has commissioned over 30 large scale projects, creating 100s or original concepts, with over 10,000 renders, videos, and physical models. Several large-scale projects have advanced from concept to constructability with world renowned architects, engineers, and countless subject matter experts with budgets in the billions of dollars.