A Branson Landmark for over 57 years! In 1961 Dick Hartley founded Dick's 5 & 10, a 1,500 square foot store with the philosophy that no store would be as well stocked. Today, the second generation operates a 10,000 square foot store with over 80,000 different items as they continue to pursue their father's dream. FUN FOR ALL AGES, No trip to Branson is complete without the Dick's 5 & 10 experience! This is much more than just a store... it's an adventure around every corner!