It is not about the hangtag on the garment, but it is about what is happening within its lifecycle. Unfortunately, in today's marketplace, every company defines sustainability differently. I have visited with over 500 brand leaders these past few years, and not one company defined what sustainability means to them in the same way. If the industry is confused, it goes without saying that consumers are sharing in that confusion. For anyone who wants to make a difference, sustainability is both definable and achievable. For consumers, it is in their buying choices. For brands, it is in their commercialization process, corporate culture, and choice of suppliers. EarthFirst Consultants is here to help anyone who needs guidance take steps towards what authentic sustainability means in their corporate culture. We will help you discern your definition of sustainability and create a pathway toward realizing your desired goals, while always keeping an eye on maintaining profitability. At EFC, we do not involve ourselves with companies interested in the perfect "label" to sell a product. We are interested in partnering with companies who are ready to get messy, engage in difficult conversations, and then get down to work. We are here to help formulate and implement a plan within a budget, and at the very least, give you the information to start down the path to a sustainable future. As we all know, if we do not start down the path, we will never get there. Every step will matter on the road to sustainability. It just takes that first step to begin your brand's journey. #earthfirstconsultants #sustainability #sustainableapparel